Spring storms

By Ken Y-N ( April 8, 2013 at 23:47) ? Filed under Polls, Security, Society

Macromill Research Inc released an up-to-the-minute survey into spring storms, as Japan has been suffering from them this weekend.

Demographics

Between the 7th and 9th of April 2013 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 20.0% in each age band from the twenties to the sixty years old or more group.

For me the storm was a bit of an anti-climax; we had a few hours of horizonal rain, but nothing out of the ordinary compared to when I grew up and we used to have two or three days-work of Atlantic gales to handle. I always feel the same way with typhoons; they can be nasty when they pass straight overhead and you are in a mountainous area or flood plains which amplifies the effect of the rain, but preparations, tying everything in the garden down, always feel like a waste of time.

Research results

Q1: Did you hear, read, etc about the spring storm through news, weather forecasts, etc, and how much danger did you feel? (Sample size=1,000)

Q1SQ1: Were your preparations sufficient? (Sample size=974)

Q1SQ2: What kinds of preparations did you make? (Sample size=974, multiple answer)

Completed outdoor chores ahead of time (to SQ3)	48.5%
Secured items around the house that might blow away (to SQ3)	43.9%
Stocked up with food (to SQ3)	26.3%
Prepared flashlight, radio, etc in case of power cuts (to SQ3)	6.1%
Reinforced windows, doors (to SQ3)	4.0%
Took measures in case of flooding (to SQ3)	0.3%
Other (to SQ3)	3.9%
Didn?t do anything in particular	28.0%

Q1SQ3: Did you change weekend plans because of the spring storm? (Sample size=673)

Q1SQ4: How did you change weekend plans? (Sample size=304, multiple answer)

Didn?t go out, and stayed at home instead	77.6%
Did things close at hand	15.1%
Change from outdoor to indoor leisure activities	2.3%
Changed mode of transport	1.6%
Other	15.5%

Q2: What sources did you use to obtain information about the weekend?s weather? (Sample size=1,000, multiple answer)

Television weather forecasts	78.1%
Internet weather forecast site	60.7%
Television news, information programs	51.0%
Internet news site	19.1%
Newspaper	15.3%
Television data channel	10.4%
Smartphone app (chat app, weather app, etc)	6.4%
Radio	5.8%
Twitter	3.5%
SNS	2.3%
Other	0.9%
Didn?t obtain any information	3.4%

Q3: How much danger do you feel when you hear, read the following terms? (Sample size=1,000)

?	Danger	Some danger	No real danger	No danger at all
Typhoon	24.6%	58.1%	15.9%	1.4%
Bomb cyclone (rapidly-developing extratropical cyclone)	17.3%	55.8%	25.0%	1.9%
Typhoon-strength low-pressure area	9.4%	55.1%	33.1%	2.4%
Violent low-pressure area	14.5%	49.5%	33.0%	3.0%
Spring storm	3.4%	32.3%	55.9%	8.4%

Read more on: macromill research,spring,storm

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